Moonwalk Fitness Charity Challenge: Walking Together for Animal Welfare

In May 2025, Buddies for Paws teamed up with Moonwalk Fitness to launch our first-ever global charity walk challenge, and the results were phenomenal. Over five days, our Web3 community tracked their steps and raised thousands of dollars for animal welfare and wildlife conservation.

For those who haven’t tried it, Moonwalk Fitness is a fitness accountability app that gamifies your fitness journey through fun, competitive step challenges anyone can join from across the globe.

By connecting the app to a step tracker or smartphone, participants can join a challenge with an entry deposit, track progress towards their daily goal, and stay motivated by friendly competition with users around the world. It also holds you accountable; if you miss a day, you risk losing your deposit. The total deductions from missed days are split between the winners. Moonwalk was the perfect fit to raise money for Buddies for Paws all while getting people moving.

The 2025 Moonwalk Fitness x Buddies for Paws Challenge in Numbers

• 1,083 walkers signed up
• 993 smashed the 6,000 steps/day goal for all 5 days
• $10 entry donation from every participant
• $22,000 sponsored prize pool
• 100% of donations matched by BONK
• Nearly $64,000 raised in total thanks to BONK’s donation match.

Participants paid a $10 entry donation to join the challenge, committing to getting at least 6,000 steps each day. Using the Moonwalk Fitness d'app, they tracked every step, not just for personal fitness but to help raise much-needed funds for our charity partners. Those who hit their daily goal for all five days also earned a share of the $22,000 prize pool, making this challenge a win-win for everyone involved.

“Buddies for Paws was thrilled to be part of Moonwalk’s first-ever charity challenge, we couldn’t think of a better fit. This is another great example of how crypto can be used for good, not only for our charity partners but also for people’s health. The Web3 community never fails to show up and get involved.” — Buddies for Paws

Accelerated Fundraising

The Moonwalk Fitness charity challenge was just one way we raised funds during Accelerate 2025. Alongside the step challenge, Buddies for Paws boosted fundraising with:

• Baobao x BONK merch sales — 100% of profits donated to charity
• A crypto ice cream truck pop-up during the event
• BONK matching every single donation made through Buddies for Paws

Every dollar raised went straight to our charity partners, and BONK’s match doubled the impact.

Who the Challenge Helped

Funds from the Moonwalk Fitness challenge and the other Accelerate fundraisers supported the following charity partners:

• Wildlife SOS — rescuing and protecting India’s wildlife
• Animals Asia — ending bear bile farming and improving animal welfare across Asia
• Save the Chimps — lifelong sanctuary care for rescued chimpanzees in Florida
• Sea Turtle Conservancy — protecting endangered sea turtles and their habitats
• Orangutan Outreach — rescuing and rehabilitating orangutans in Borneo and Sumatra
• Wildlife Conservation Network — supporting conservationists protecting endangered species worldwide
• Dogs for Better Lives — training and placing service dogs for people in need

More Than a Fitness Challenge

This was more than just a fitness challenge; it was proof of what happens when Web3 technology and community join forces for good. Every step taken was a step toward funding food, shelter, medical care, and protection for animals around the globe. And every donation was 100% matched by BONK, instantly doubling the difference made.

Want to be a Part of Our Next Challenge?

We’re already planning more Moonwalk Fitness charity challenges, live events, and creative fundraising campaigns.

Want to be part of the next one?

• Sign up for our newsletter to be first in the know
• Follow us on Instagram and X for live updates
• Shop Baobao merch — 100% of profits go to our charity partners
• Donate here — BONK matches every donation, doubling your impact

With your support, we can help animals everywhere live safer, healthier, and happier lives.